You could be forgiven for thinking that the coastal part of this town is an extension of Benidorm as the two practically run in together. The reality is that Finestrat is something of a anomaly. The modern part of the town has its own beach, modern shopping complex including multi-screen cinema and luxury urbanisations. The original picturesque old town of Finestrat, on the other hand, lies a little inland at the foot of the massive mountain peak of the Puig Campana, and as such is often overlooked by visitors. The mountain is popular with climbers and ramblers for the fantastic views gained over the surrounding countryside and the clear blue Mediterranean Sea.