The word ?Alfas? means ?sown land? and was given to this town by the Moors who originally grew fruits and almonds in this area as well as mining metals and gypsum. Recently though, tourism has played a large role in the economic and cultural development of L?Alfas del Pi. The town now boasts a Municipal Arts Centre, a Multi-sports Centre and Health Centre that accommodates the 12,552 inhabitants of which almost half are foreigners.

Only 2km away from the old town is the pebbled beach of Playa del Albir, which offers a range of leisure activities as well as a free nudist beach. The Promenade of Stars can be found here which lists the names of famous actors who have visited L?Alfas del Pi during the annual Cinema Festival in July.

Between the 7th and 10th of November the town holds its annual festivities the 'Feast of Holy Christ' with cavalcades, parades, dancing, processions and fireworks.